Outlandish: TikTok meets High Street meets QVC

A new business model is emerging …

Think TikTok plus QVC, but with a brick and mortar component.

Company Outlandish has opened its first flagship store in Los Angeles, California. The store has two levels. The bottom level is a series of booths that influencers can rent by the hour to sell products on TikTok - used for live streams to TikTok Shop. Outlandish offers classes to its influencers on live selling and social media support.

The unique thing here is that fans can come in person and not only interact with the influencers but also buy if they so choose; products will be kept for sale on the second floor.